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A Look at the "Elevator Pitch"
Explaining Your Business So People “Get It!” The picture is this: you step into an elevator, someone there asks what it is you do, and by the time that the elevator reaches its destination, you can paint a clear, concise and compelling picture of your business.
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Six Tips on Public Speaking
WHAT YOUR MOM WOULD TELL YOU ABOUT PUBLIC SPEAKING (If She Knew Anything About Public Speaking) Six tips that will help when you have the opportunity to speak in public – one of the most anxiety-producing activities for most people. This quick guide can help you reduce that anxiety.
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Orchestrating Marketing A quick guide that will help you learn how to develop a winning marketing attitude, focused on the customer resulting in a process that will assure an integrated communication approach yielding powerful, focused messages. |
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You have invested in displaying at a trade show – do you know how to make the most from your investment? This guide provides 10 important issues that must be addressed to help you stand out and get action.
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Learn about the kinds of diversity that will develop powerful teams – a diversity based on value-systems that each person prefers, offering a different perspective on problem-solving and solutions. Discover how to access these and then how to get through and produce positive action.
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Overcoming Impediments to Success
Barriers are all around us. We all have to overcome them. There are seven guidelines, based on a story from Judeo-Christian and Muslim literature, that provide a framework for “overcoming” your impediments to success.
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Walking in your customer’s shoes helps you deliver value messages that customers need to hear. There is an eight-step process to develop the customer-centric thinking approach to marketing –both in retail and business to business.
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Sometimes, a simple focus produces bigger results. This quick guide lists five key issues that must be addressed so you are better fit to survive economic downturns.
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